Sometimes, you’ve gotta call in the pros

So I’ve been doing this designing gig for a few years now, and as I learn and improve, the look of my patterns has evolved. The photos have gotten better (much better), the language has tightened up (somewhat — I’m still a chatty wee monkey, and prefer to err on the side of too much technical information rather than too little), and my pattern layout has changed in increments as I learn more about the trade and about what works for knitters. Lately, I’ve been feeling kind of stuck, though. I knew the look of my patterns was kind of ‘meh’, but didn’t know how to fix it. Then — and I can’t believe it took me this long — I realized that just as I needed a pro photographer if I wanted professional quality photos, if I wanted professional-looking graphic design, perhaps I should turn to a graphic designer.*

Enter Jill Zielinski, aka Knitterella. Jill has done some of my favourite logos in knitting — The Plucky Knitter, Joji Locatelli, the new SpillyJane Knits logo — let’s just say I like her style. (Click on the Jill Zielinski link above to see her work.) I emailed her; she quoted me a fair price; we got to work.** At least, she got to work. I just collected pictures of what I like and don’t like in graphic design (which is how I finally joined Pinterest), and sent her vague instructions like, “reflecting my punk background but not too f#@k-you-spiky, ’cause that’s not really my niche, you know?” Yeah. So helpful. From all of that, with a little back-and-forth and a bit of tweaking, Jill came up with this:

EElliott-LOGO cropped Continue reading